BRANDING / ART DIRECTION / DIGITAL DESIGN
Wagenmaker & Oberly is a national law firm that focuses on non-profit law. The firm began their journey in Chicago and has grown to a multi-city firm. They were a younger firm so they needed to show prominence and professionalism in their field without losing their innovative spirit and presence.
The brand wanted to be a leading voice in the non-profit law industry so a key goal was to make content accessible on their web presence.
When having such a complex content structure, rapid prototyping using Invision App was introduced to help the developer and client understand the user experience and flow of the website.
Parallax Scrolling was incorporated to help guide the user in a visual way but also create a visual narrative experience.
In addition, the angled modular design was inspired by the brand's logo mark to help reinforce the branding.
With a depth of content, articles and blog posts, the search functionality had to be accessible and obvious.
Majority of the target audience views the website on their mobile devices so the Wagenmaker & Oberly site had to be responsive.
In addition to a strong web and mobile presence, the brand was translated into photography and brand collateral.